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Circana

Privately Held
circana.com
Market Research5,800+ employeesFounded 2006🇺🇸 United States

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

Founded
2006
Employees
5,800+
Industry
Market Research
Company type
Privately Held
Headquarters
🇺🇸Chicago, Illinois (+1)
Specialties
Information Technology & ServicesConsumer GoodsMarket ResearchMarketing And Advertising
5 / 16
Active markets
Greece · South Africa · France
0
New markets
Low
Confidence
mostly early signals
+100%
Momentum
vs prior period
38 / 100
Expansion Score
Developing
Stages5Exploring8Investing3Landing
6 signals · Last 90 days

Global expansion

Live
GreeceSouth AfricaFrance
Stages
ExploringInvestingLandingOperating
+13more marketsLocked
3 of 16 shown

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Activity pulse

8 signals in the last 90 days.

Last 90 days
Hiring
8↑ +67%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇫🇷France1st market entered · 2005Advancing
Investing
17 signalsInvesting stage
2
🇿🇦South Africa2nd market entered · 2024Advancing
Investing
20 signalsInvesting stage
3
🇬🇷Greece3rd market entered · 2025Advancing
Landing
46 signalsLanding stage
+13more marketsLocked
3 of 16 shown
Current stageLandingSetting up on the ground
Confidence39%Low
Tracking since2005first signal

Recent signals

Headcount scaling🇬🇷 Greece3d ago

10 active postings

Hiring🇰🇷 South Korealast wk.

Account Executive, Client Development

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Good to know

Frequently Asked Questions Regarding Circana

Quick answers about Circana's business, markets, and growth signals.

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

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