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Kantar

Privately Held
+1
kantar.com
Market Research36,000+ employeesFounded 1992🇬🇧 United Kingdom

Kantar is the world's leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Founded
1992
Employees
36,000+
Industry
Market Research
Company type
Privately Held
Headquarters
🇬🇧6 More London Place, London, Gb (+62)
Specialties
Consumer GoodsMarket ResearchAdvertising
24 / 35
Active markets
Portugal · Egypt · India
0
New markets
Medium
Confidence
mostly early signals
+15%
Momentum
vs prior period
32 / 100
Expansion Score
Developing
Stages7Exploring26Investing2Landing
103 signals · Last 90 days

Global expansion

Live
PortugalEgyptIndia
Stages
ExploringInvestingLandingOperating
+32more marketsLocked
3 of 35 shown

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Activity pulse

107 signals in the last 90 days.

Last 90 days
Hiring
28↑ +80%
Hiring
Marketing & PR
79↑ +8%
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇮🇳India1st market entered · 2021Advancing
Investing
38 signalsInvesting stage
2
🇵🇹Portugal2nd market entered · 2024Advancing
Investing
87 signalsInvesting stage
3
🇪🇬Egypt3rd market entered · 2024Advancing
Investing
47 signalsInvesting stage
+32more marketsLocked
3 of 35 shown
Current stageLandingSetting up on the ground
Confidence41%Medium
Tracking since2021first signal

Recent signals

Headcount scaling🇵🇹 Portugal3d ago

12 active postings

Advertising🇺🇸 United States6d ago

Daily brand tracking, without the lag.

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Good to know

Frequently Asked Questions Regarding Kantar

Quick answers about Kantar's business, markets, and growth signals.

Kantar is the world's leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

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