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The LEGO Group logo

The LEGO Group

Privately Held
+2
lego.com
Manufacturing19,400+ employeesFounded 1995🇩🇰 Denmark

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded
1995
Employees
19,400+
Industry
Manufacturing
Company type
Privately Held
Headquarters
🇩🇰Billund (+7)
Specialties
Mechanical Or Industrial EngineeringRetailEntertainmentManufacturingToys And Games

Expansion Intelligence

NEW · only on Pubrio

We're tracking The LEGO Group's market expansion

Global expansion

Live
Stages
ExploringInvestingLandingOperating

Activity pulse

New Partnerships activity — 9 fresh signals just appeared.

Last 90 days
Hiring
57↑ +71%
Hiring
Marketing & PR
54-83%
Advertising
Product & Tech
11-43%
Product launch
+2more categoriesLocked
3 of 5 shown
Good to know

Frequently Asked Questions Regarding The LEGO Group

Quick answers about The LEGO Group's business, markets, and growth signals.

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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