
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
The LEGO GroupYou | 30 | 3 | -45% | 163 | 65 |
Media Reporting Senior Associate
View postingCopenhagen Municipality, Capital Region of Denmark, Denmark · yesterday
Media Reporting Senior Associate
View postingBillund, Region of Southern Denmark, Denmark · yesterday
Director of Engineering, Customer Data Foundation
View postingCopenhagen, Capital Region of Denmark, Denmark · yesterday
Now Hiring: Finance Manager BSO Partnering
EndedNow Hiring: Finance Manager BSO Partnering
EndedNow Hiring: Finance Manager BSO Partnering
EndedLEGO releases 1,453-piece Imperial Remnant AT-AT from The Mandalorian & Grogu film, featuring seven minifigures, INT-4 escape pod, priced at $159.99, available August 1, 2026.
LEGO unveils its largest set ever with 12,060 pieces depicting Sagrada Familia, priced at $800, launching November 1, 2026.
Nike and Lego collaborate on new kids' footwear collection featuring cleats and Air Max 95 sneakers designed to encourage creativity from soccer pitch to playground.
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