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The LEGO Group logo

The LEGO Group

Privately Held
+2
lego.com
Manufacturing19,400+ employeesFounded 1995🇩🇰 Denmark

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded
1995
Employees
19,400+
Industry
Manufacturing
Company type
Privately Held
Headquarters
🇩🇰Billund (+7)
Specialties
Mechanical Or Industrial EngineeringRetailEntertainmentManufacturingToys And Games
30 / 36
Active markets
Mexico · United Kingdom · China
3
New markets
Iran · South Sudan +1
Medium
Confidence
4 high-confidence
-38%
Momentum
vs prior period
65 / 100
Expansion Score
Strong
Stages15Exploring14Investing3Landing4Operating
138 signals · Last 90 days

Global expansion

Live
MexicoUnited KingdomChina
Stages
ExploringInvestingLandingOperating
+33more marketsLocked
3 of 36 shown

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Activity pulse

New Partnerships activity — 9 fresh signals just appeared.

Last 90 days
Hiring
69↑ +56%
Hiring
Marketing & PR
66-84%
Advertising
Product & Tech
11-43%
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇨🇳China1st market entered · 2014
Operating
172 signalsOperating stage
2
🇬🇧United Kingdom2nd market entered · 2017
Operating
212 signalsOperating stage
3
🇲🇽Mexico3rd market entered · 2024Advancing
Landing
217 signalsLanding stage
+33more marketsLocked
3 of 36 shown
Current stageOperatingFully operational
Confidence60%Medium
Tracking since2014first signal

Recent signals

Headcount scaling🇻🇳 Vietnamtoday

37 active postings

Headcount scaling🇭🇺 Hungarytoday

32 active postings

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Good to know

Frequently Asked Questions Regarding The LEGO Group

Quick answers about The LEGO Group's business, markets, and growth signals.

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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