We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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How The LEGO Group's international expansion compares to its competitors
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 The LEGO GroupYou | 30 | 3 | -44% | 162 | 65 |
HBW maintenance technician
View postingJiaxing, Zhejiang, China · yesterday
Facilities HVAC Maintenance Manager
View postingMonterrey, Nuevo León, Mexico · today
Senior Equipment Engineer
View postingBillund, Region of Southern Denmark, Denmark · 2d ago
Now Hiring: Finance Manager BSO Partnering
EndedNow Hiring: Finance Manager BSO Partnering
EndedNow Hiring: Finance Manager BSO Partnering
EndedLEGO introduces Pikachu's Training House, a 400-piece Smart Play set with interactive lights, sounds, and motion. Priced at $69.99, it launches August 2026 with 45-minute battery life.
LEGO releases 1,453-piece Imperial Remnant AT-AT from The Mandalorian & Grogu film, featuring seven minifigures, INT-4 escape pod, priced at $159.99, available August 1, 2026.
LEGO unveils its largest set ever with 12,060 pieces depicting Sagrada Familia, priced at $800, launching November 1, 2026.
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