April Fools' marketing extends beyond one day

Retail industry extends April Fools' marketing to week-long campaigns, using reverse strategies and competitor targeting.

Twosome, KFC, Burger King raise prices despite record profits

Twosome, KFC, and Burger King raised menu prices despite record profits in 2024, citing increased costs. Consumers criticize the move as prioritizing corporate profits over affordability.

McDonald's tops Q2 consumer interest in burger brands

McDonald's ranked first in online consumer interest among major burger brands in Q2 2025, followed by Lotteria and Burger King. The analysis was based on big data from 12 channels and 240,000 sites.