Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.
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How Beko Global's international expansion compares to its competitors
Beko GlobalYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 Beko GlobalYou | 3 | 1 | -25% | 7 | 10 |
Technical Category Manager-Cooling
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Trade Marketing Specialist
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Human Resources Coordinator
View posting10th of Ramadan, Sharkia, Egypt · 8mo ago
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Beko appoints Akın Garzanlı as CEO of Beko Europe and Chief Commercial Officer for Europe, succeeding Ragıp Balcıoğlu.
Ragıp Balcıoğlu appointed as Beko's Chief Marketing and Strategy Officer, bringing extensive experience in marketing and international sales.
Beko appoints Ragıp Balcıoğlu as Chief Marketing and Strategy Officer, leveraging his extensive experience in marketing, commerce, and international sales to strengthen global marketing impact.
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