Since 1945, Amorepacific Group has had a single, clear mission: to present its unique perception of beauty to the world. As Korea's leading beauty company, Amorepacific Group draws from its deep understanding of both nature and humanity to pursue harmony between inner and outer beauty. Amorepacific Group expanded its business to Australia and New Zealand in 2018 with its Top 4 world-leading brands innisfree, Laneige, AMOREPACIFIC and Sulwhasoo.
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IOPE launches in the U.S. market
IOPE launches in US market through Sephora
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How Amorepacific Hong Kong Co., Limited's international expansion compares to its competitors
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 Amorepacific Hong Kong Co., LimitedYou | 0 | 0 | 0% | 0 | 62 |
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Amorepacific Museum of Art presents CHAPTER FIVE exhibition featuring 80 works by over 40 Korean and international contemporary artists including Kiki Smith, Rose Wylie, and Nam June Paik from April to August 2026.
AmorePacific implements energy-saving campaign across all business sites, including vehicle 5-day rotation system for employees and company cars, adjusted temperature standards, and reduced business travel.
Gmarket launches one-day AmorePacific promotion on April 20, offering up to 55% discounts on popular beauty brands including Sulwhasoo, Hera, and Illiyoon with various customer benefits.
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